Kriek is a highly experienced Intellectual Property lawyer and co-head of the Media & Technology Sector Team. In trademarks and general IP law, Kriek is both trusted advisor and litigator, with special focus on (also online/digital) business and media, and the creative/innovative sector. Kriek has a strong track record in gaming, sponsoring, endorsement, (media)production and licensing projects. Kriek advises cultural and major retail organisations on the protection of design. She specialises in (conflicts on) media publicity (tv, print, online), communication and advertising law. Kriek is member of the Board of the Cobra Museum business club.
Target-oriented. Driven. Clear. Concise. Extraordinarily committed.
Kriek has specific expertise in commercial litigation, both before national and international Courts (EUC), regularly speaks on issues of intellectual property law and authored a handbook on intellectual property rights in bankruptcies. In the past, Kriek worked for the Ministries of Economic Affairs and Justice where she was involved in policy and legislation on intellectual property and civil law. Her affinity for strategies on managing media attention was kindled when she was director of a foundation that worked for better relationships between celebrities and the media.